{"id":35052,"date":"2022-11-03T19:38:21","date_gmt":"2022-11-03T22:38:21","guid":{"rendered":"https:\/\/www.filmelier.com\/br\/noticias\/?p=35052"},"modified":"2022-11-03T19:38:21","modified_gmt":"2022-11-03T22:38:21","slug":"netflix-lanca-plano-com-anuncios","status":"publish","type":"post","link":"https:\/\/news.filmelier.com\/br\/netflix-lanca-plano-com-anuncios\/","title":{"rendered":"Netflix lan\u00e7a plano de assinatura com an\u00fancios no Brasil"},"content":{"rendered":"\n<p>Acabou a espera: a Netflix lan\u00e7ou nesta quinta, 3, sua vers\u00e3o com publicidade da plataforma. A estreia do novo modelo de assinatura ocorreu em 12 pa\u00edses, incluindo no Brasil. Por aqui, quem quiser ver o streaming com an\u00fancios pagar\u00e1 R$ 18,90. A mensalidade regular continua em R$ 39,90 no chamado plano Padr\u00e3o, sem propagandas.<\/p>\n\n\n\n<p>Para compara\u00e7\u00e3o, o Amazon Prime (que inclui o Prime Video) sai por R$ 14,90 mensais, sem an\u00fancios. A HBO Max, tamb\u00e9m sem publicidade, custa R$ 19,90.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1079\" src=\"https:\/\/www.filmelier.com\/br\/noticias\/wp-content\/uploads\/2020\/03\/netflix.jpg\" alt=\"Netflix\" class=\"wp-image-2455\" srcset=\"https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix.jpg 1920w, https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix-300x169.jpg 300w, https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix-1024x575.jpg 1024w, https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix-768x432.jpg 768w, https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix-1536x863.jpg 1536w, https:\/\/news.filmelier.com\/wp-content\/uploads\/2020\/03\/netflix-150x84.jpg 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption><em>Com publicidade, Netflix passa a oferecer um plano mais barato aos seus assinantes (cr\u00e9dito: divulga\u00e7\u00e3o \/ Netflix)<\/em><\/figcaption><\/figure>\n\n\n\n<p>Os Estados Unidos, principal mercado para a Netflix, tamb\u00e9m ganhou a op\u00e7\u00e3o de plano, que est\u00e1 sendo chamado de \u201cb\u00e1sico com an\u00fancios\u201d. Por l\u00e1, o custo \u00e9 de US$ 6,99 \u2013 cerca de R$ 37 pela cota\u00e7\u00e3o atual.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Leia tamb\u00e9m:&nbsp;<a href=\"https:\/\/www.filmelier.com\/br\/noticias\/netflix-publicidade-tudo-que-sabemos\" target=\"_blank\" rel=\"noreferrer noopener\">Netflix e publicidade: tudo o que sabemos at\u00e9 agora<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>A companhia informa&nbsp;<a href=\"https:\/\/help.netflix.com\/pt\/node\/126831\" target=\"_blank\" rel=\"noreferrer noopener\">em seu FAQ<\/a>&nbsp;que o plano com publicidade conta apenas com resolu\u00e7\u00e3o HD (alta defini\u00e7\u00e3o, 720p). Ou seja, sem o \u201cFull HD\u201d (resolu\u00e7\u00e3o de 1080p). O 4K, ou Ultra HD, continua restrito ao plano Premium, que custa R$ 55,90 ao m\u00eas. \u00c9 poss\u00edvel assistir em apenas um dispositivo por vez, seja TV, tablet, computador ou celular e \u201capenas por pessoas que moram na mesma resid\u00eancia\u201d,&nbsp;<a href=\"https:\/\/help.netflix.com\/pt\/node\/24926\" target=\"_blank\" rel=\"noreferrer noopener\">destaca<\/a>.<\/p>\n\n\n\n<p>Outra limita\u00e7\u00e3o \u00e9 que alguns filmes e s\u00e9ries podem n\u00e3o estar dispon\u00edveis no plano b\u00e1sico com an\u00fancios, mas n\u00e3o h\u00e1 detalhes de quais seriam esses conte\u00fados. \u00c9 poss\u00edvel imaginar que produ\u00e7\u00f5es mais caras e aguardadas, como novas temporadas de s\u00e9ries como \u2018Stranger Things\u2019 e filmes como \u2018Glass Onion: Um Mist\u00e9rio Knives Out\u2019, tenham um per\u00edodo inicial de \u201cblecaute\u201d para estes assinantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.filmelier.com\/br\/noticias\/wp-content\/uploads\/2019\/12\/netflix-hq.jpg\" alt=\"Sede da Netflix\" class=\"wp-image-667\"\/><figcaption><em>Sede da Netflix em Los Gatos, Calif\u00f3rnia (cr\u00e9dito: divulga\u00e7\u00e3o \/ Netflix)<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u201c\u00c9 prov\u00e1vel que voc\u00ea veja uma m\u00e9dia de cerca de 4 minutos de an\u00fancios por hora (isso pode variar de acordo com o t\u00edtulo que voc\u00ea est\u00e1 assistindo). Um an\u00fancio pode ter at\u00e9 30 segundos\u201d, tamb\u00e9m diz a empresa. N\u00e3o ser\u00e1 poss\u00edvel pular a publicidade e n\u00e3o haver\u00e1 an\u00fancios nos perfis infantis.<\/p>\n\n\n\n<p>Com plano mais barato, a Netflix espera ampliar a sua base de assinantes em um mercado mais competitivo e saturado. J\u00e1 a publicidade chega para \u201cinteirar\u201d esse valor, compensando com a verba dos an\u00fancios a redu\u00e7\u00e3o da mensalidade e garantindo a receita para a companhia.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Leia tamb\u00e9m:&nbsp;<a href=\"https:\/\/www.filmelier.com\/br\/noticias\/netflix-acordo-cinema-glass-onion\" target=\"_blank\" rel=\"noreferrer noopener\">O imposs\u00edvel aconteceu? Netflix faz acordos hist\u00f3ricos para ter filme nos maiores cinemas do mundo<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>\u201cAcreditamos que com este lan\u00e7amento seremos capazes de fornecer um plano e um pre\u00e7o para cada f\u00e3 da Netflix\u201d, disse o COO da Netflix, Greg Peters, a rep\u00f3rteres em uma coletiva de imprensa virtual na quinta-feira, de acordo com&nbsp;<a href=\"https:\/\/www.hollywoodreporter.com\/business\/digital\/netflix-ads-price-november-launch-nielsen-measurement-1235240618\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Hollywood Reporter<\/a>. \u201cO mais importante para n\u00f3s \u00e9 que queremos oferecer op\u00e7\u00f5es aos consumidores e que eles descubram qual \u00e9 a melhor oferta para eles, e isso pode significar que alguns de nossos membros existentes abandonem [planos sem an\u00fancios].\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/microsoft-publicidade-netflix\" target=\"_blank\" rel=\"noreferrer noopener\">A Microsoft \u00e9 a parceira da Netflix<\/a>&nbsp;na venda dessa publicidade \u2013 e, de acordo com Jeremi Gorman, presidente da \u00e1rea na empresa de streaming, a plataforma j\u00e1 vendeu praticamente todo o seu invent\u00e1rio.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Siga o Filmelier no&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/filmelierbr\" target=\"_blank\">Facebook<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.twitter.com\/filmelierbr\" target=\"_blank\">Twitter<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/filmelierbr\" target=\"_blank\">Instagram<\/a>&nbsp;e&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tiktok.com\/@filmelierbr\" target=\"_blank\">TikTok<\/a>.<a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/strong><a href=\"https:\/\/www.filmelier.com\/br\/noticias\/feed\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra valores, cat\u00e1logo e como funciona o novo servi\u00e7o da plataforma de streaming<\/p>\n","protected":false},"author":21,"featured_media":27684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3482,9587,6833],"tags":[5289,10006,6015],"class_list":["post-35052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-filmes-br","category-materias-especiais","category-series","tag-mercado-br","tag-mercado-do-streaming","tag-netflix"],"acf":{"subtitulo":"","id_ator":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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